Video Content Creation Tips and Tools

Stop losing viewers and customers because you are not creating video content, or worse, your content is low-quality, boring, or embarrassing. When you know how to produce high-quality concise videos, you can effortlessly grow your audience and business.

When creating video content add spontaneous and produced footage

webcastingandvirtualevents.com gathered the following information about video content creation tools and 5 tips to help you create more engaging and effective video content.

5 Content Creation Tips

Content drives your audience’s actions or inaction. Where written content leaves off with deliverable information, video content combines motion, sound, and visuals that deliver a more impactful message, captivating your audience’s attention. Use the following five tips to create high-quality video content:

1. Define Your Video Strategy

Use video content’s versatility to your advantage by defining:

Before any recording begins script every detail you want to use in the content
  • Video length (short bite-size snippets or long documentary-style formats)
  • Standalone message or unfolding, serialized conversations
  • Which content delivery platform(s) (blog, website, email, youtube, etc.)
  • Combined with other relevant/support content

Keep in mind that some of your content may be initially delivered as a brief article or blog post, then if well-received, you can repurpose and further develop that content as a video.

Note: Producing video content can be likened to storytelling and can take many forms – such as corporate films, brand films, animation, social media videos, etc. – to provide answers and solutions your audience requires. The best storytellers get paid with eyeballs and attention.

2. Convey Tone and Values

Video can deliver emotion, sincerity, and thoughtfulness in ways text cannot. Consider the following delivery methods and which serves your goal and would be of interest to your audience:

  • Host an interview with an expert in your field.
  • Host a group or roundtable discussion on relevant topics from multiple perspectives.
  • Create video content demonstrating your brand’s expertise, or the impactful role your product plays in areas of your audience’s interest.
  • Respond to or discuss controversial or sensitive current events to display your brand or company’s values.

3. Answer Your Audience’s Questions

When creating video content collect and answer your audiences questions and doubts

When searching for DIY projects, tutorials, product demos, guides, etc., most audiences gravitate toward video content (as evidenced by top google results for such searches). Reading material provides a mechanical understanding of the topic. Still, video can convey that same understanding while demonstrating the subtleties needed to finish a task or fully address the viewer’s intent. Consider these ideas:

  • Create How-To video content that demonstrates shortcuts or hacks for typically complicated actions and processes.
  • Thoroughly review or compare products or solutions using their key features to display any advantages they may possess or lack.
  • Walk your viewers through a complex process, showing them step-by-step (in a simplified manner) how to reach their objective.

Determine which “problems” your audience is having and give them the most precise and uncomplicated “answers.”

Note: Write scripts that your audience will want to follow. Filter out complex ideas and focus on the simple delivery of the answers and solutions.

4. Produce Quality Video Content

The availability of low-cost editing tools and smartphone cameras has made the production of video content more accessible than ever. However, for your videos to be best received, a quality standard must be maintained. Start with the following:

  • Invest in quality camera equipment – ensure your video is HD resolution at a minimum
  • Invest in lighting (your lighting can make or break your videos) – keep the light source facing and not behind or directy overhead
  • Use editing software that can grow and diversify with your needs – one that doesn’t overly downgrade your video quality
  • Use quality sound equipment (internal on the camera or external) – use a good microphone and eliminate background noise

Note: If not you, invest in someone or a team with the expertise to carry your video content production process from concept to completion. The combination of lighting, sound, and video resolution all contribute to your video being its best.

5. Develop a Video SEO Strategy

You read that correctly. SEO strategies are no longer reserved for websites and blog posts. Search engine optimization is highly relevant for video content, as evidenced by YouTube (owned by Google) becoming the second largest online search engine. Consider the following:

Use Relevant and Attractive Titles – In much the same way blog post titles are developed, your video title should be short and informative with keywords included.

Keyword placement – Like your title, video descriptions should be concise, using keywords, and offering a link to your website. Relevancy and simplicity go a long way for search engine optimization.

Use Tags with Purpose – While your keywords should dominate your tags, take into consideration what keyword variations and phrases your audience may be searching for and include them.

Video Thumbnails – Thumbnails are the first thing to lure an audience to your video content. Produce eye-catching thumbnails by using colorful, engaging, high-quality, and branded imagery.

Include a Video Sitemap – Communicate video content details to search engines by using a video sitemap in its code.

Using Links – Links that lead to your video are crucial for driving keyword search rankings.

When creating video content Insert links that facilitate your audience to get where they need to go

Video Format Compatibility – As videos are viewed on multiple types and sized devices, they should be optimized for such viewing.

Note: Using irrelevant titles, tags, or poorly searched keywords and tags for your video content will only drive your audience and search engines to give preference to others who gave their attention to such details.

Video Content Creation Tools

Considering HD has become the standard and the video consumption explosion, consumers and viewers naturally gravitate to better quality material that concisely answers their questions and satisfies their interests. The following video creation and editing tools will help improve your video content quality:

ClipChamp – This software makes it easy for website and social media users to upload, record, and share high-quality video content using their free video editor, compressor, converter, and webcam recorder via practically any web browser. Website: clipchamp.com/en/ (offers free version)

Wipster – This is a cloud-based platform perfect for reviewing, approving, and collaborating on video production projects. Wipster brings distributed/remote teams together to seamlessly collaborate on digital media projects effectively and straightforwardly. Website: wipster.io (offers free trial)

Animaker – This online video content creation platform can be easily used by beginners, non-designers, and professionals and has a DIY interface with multiple templates and royalty-free video, images, titles, and music. Website: animaker.com (offers a free version + multiple paid packages)

When creating video content use an editing tool that helps you produce a polished finished product

Creating Quality Video Content

In this article, you discovered essential information about video content creation tools and five tips to empower you In making more engaging and effective video content.

Using excellent video editing software and knowing how to produce better-polished content will help you exceed quality standards and conversion expectations.

Haphazardly throwing videos together and neglecting basic video SEO strategies may leave your content seen as sloppy and irrelevant.

Sources:
ualr.edu/communications/video-standards/
bu.edu/prlab/2017/11/28/using-video-to-complement-our-digital-pr-tactics-three-top-tips/
tips.uark.edu/video-creation-tips-and-tricks/

See https://webcastingandvirtualevents.com/video-content-creation-tips-and-tools/ for the first version of this content.

10 Tips for Video Recording Yourself

Avoid lack of engagement and video viewership when recording yourself. Knowing some simple production tips and what to do when recording will help engage your audience and increase views.

Recording a video clip of yourself

webcastingandvirtualevents.com gathered the following 10 video recording tips to guide you to produce better videos of yourself.

Video Recording Tips

Your videos should be sharp, well-produced, and to the point, whether you are reporting on the quarterly state of your marketing department or producing an informational video as a component of a virtual seminar or convention. Consider the following tips:

1 – Video Location and Background

The location you choose to shoot a video can significantly influence the video’s lighting and sound quality. Use the following when selecting a location:

  • Select a place where you won’t be interrupted by family, guests, or pets
  • Choose a quiet location with little to no background noise (vehicles, music, people, animals)
  • Turn off appliances like fans, air conditioners, and heaters to eliminate fan noise
  • The location should be well-lit with sunlight or good indoor lighting
  • If you are seated, your chair should be stationary and quiet (no swivels, wheels, or large cushions)

What’s in or missing from your background? Be as deliberate with your background as you are with your other video content:

Green screen video background
  • Consider using a solid colored background or backdrop
  • Remove anything that distracts attention from you and your message
  • Eliminate objects that cast shadows
  • Avoid shooting your video in front of reflective material (windows, mirrors, etc.). You may end up with a reflection of the camera in your video

Note: A video can be shot anywhere, at any time, and under nearly any circumstances. Be selective and mindful of what makes it into your video.

2 – Video Lighting

Video lighting is key fill and back light

Avoid having your video compared to a poor quality home video or cheesy, low-budget commercial by setting up your lighting as follows:

Key Light – Front right at a 45° angle to the camera (the brightest light)

Fill Light – Front left at a 45° angle to the camera (50-75% of the key light intensity)

Back Light – Back right in line with the fill light (low intensity, preferably diffused/soft)

Your video’s primary light is the ‘key light’. It acts like the sun radiating downward and casting shadows. Shadows from the key light are neutralized with the fill light. The back light prevents dark shadows from appearing on your shoulders while creating a natural lighting appearance overall.

Tip: When outside, position your camera so the sun is in position as your key light would be.

3 – Rule of Thirds

Camera gridlines help center or position an object or individual in a frame

The rule of thirds is a principle using a camera’s gridlines (creating a 3-by-3 grid) to assist photographers and videographers frame well-balanced and captivating shots/scenes.

When looking at your camera’s preview window, use the grid’s four intersecting points in the center (where the gridlines intersect) to frame yourself or point of interest. The location of these points corresponds with a person’s line of sight when first looking at a video. Using these points in your video capture will help you captivate and keep the attention of your viewers.

Note: Some cameras offer two options; gridlines and a square overlay. Gridlines help you record videos aligned with horizontal or vertical lines. The square overlay works excellently to frame video footage meant for social media platforms like Instagram or Twitter.

4 – What Not to Wear in Videos

Prevent your clothing from being a greater presence than you

Unless promoting your clothing or jewelry line, avoid the following clothing and accessories:

  • Colors that blend or disappear into your background
  • Shiny or reflective fabrics and jewelry
  • Patterns like plaids and stripes
  • Wrinkled or unkempt clothes
  • Hats or headwear that obstructs your line of sight with your audience
  • Labels, logos, images, and text (unless it is what you are promoting)
  • Noisy or clanky accessories that distract your viewers

Tip: Do not cut corners by only dressing yourself from the waist up. Dress as you would if you were presenting your information to a live audience.

5 – Your Camera Presence

Your camera presence can determine your videos message delivery

How you present yourself on camera will significantly impact your ability to communicate with your audience. If you appear anxious or uncomfortable on camera, your audience will be distracted from your message.

Your camera presence is something you can improve with practice. Here are some ways to build on your camera presence:

  • Pay attention to your overall posture. Stand/sit up straight, shoulders back, and muscles relaxed. Avoid crossing your arms or displaying a “closed-off” appearance.
  • If you feel anxious or jittery, use props to occupy your hands and divert your focus from the camera.
  • Smile. Don’t forget to smile in the beginning and throughout your video. Keep it real though, if you force your smile, you can give off a sense of deception.
  • Speak clearly and slow down to avoid jumbling your words and getting lost in your script.
  • Practice makes perfect. In fact, record and watch yourself over and over. This gives you the opportunity to fine-tune your delivery and make corrections and/or changes.
  • Compare the first few seconds of your video to the last few seconds and see how you change. Sometimes, the difference in appearance is startling.

Tip: Invest the time to practice recording yourself extensively. Even if it takes hundreds of recordings, the more you practice, the better you will be (and the more ‘B’ footage you’ll have).

6 – Answering Questions

Your video should be direct and answering questions your audience may have

One of the secrets to success is how well you can answer your audience’s questions. Whether you are pre-recording a presentation or speaking live at a virtual event, the following will help you answer viewers questions clearly and concisely:

  • Start your answer by rephrasing the question instead of jumping straight into your answer.
  • Use definitive language to start and end your answers (avoid using “uh,” “um,” and “so.”
  • Begin and end your answers with a one-second pause looking straight into the camera. This pause not only provides emphasis to your answer, it creates an editing opportunity.

Note: When you are interrupted by outside noise or objects, start your answer over again.

7 – Plan Your Video in Advance

Plan your video from start to finish with a detailed script

Poor or a lack of planning can leave your audience underwhelmed, even disappointed with your finished product. The following will help you plan your videos and increase the quality of your content:

  • Define the purpose of your video
  • Clearly define what you want to achieve or communicate
  • Define your target audience and how you can best reach them
  • Write a script for your video
  • Storyboard everything you want to include in the video

Note: You will benefit from rearranging, editing, and deleting parts of your script that don’t work. Long-winded videos will bore your audience, be concise.

8 – Rehearse Your Video Content

Rehearse video content for better delivery

The same way actors rehearse for a part in a play or movie, you should rehearse for your video presentation. Here are a few ways you can polish your delivery before recording begins:

  • Rehearse your content in front of a mirror. Pay attention to facial expressions and body language, asking yourself continuously if you’d buy what you are selling.
  • Enlist a small group of friends to watch you deliver your presentation. Arm your live audience with notepads and pens to critique your delivery.
  • Identify areas of your presentation that give you problems and record them. Rearrange and edit these parts as needed.

Note: When you have your material rehearsed from beginning to end, return to tip #5 and further develop your camera presence.

9 – Editing Your Video

Video post production editing process

Using the tips we’ve given you will get your video off to a great start. However, it is the editing process that can take your video to a far superior level by adding:

  • Text
  • Subtitles
  • Music
  • Transitions
  • Images
  • Testimonials

If you don’t have editing software, you can download the free version of one of the following:

  • Beginner video makers may find Filmora9 easy to use. This editing program works best on Mac and is downloaded at filmora.wondershare.com/video-editor/
  • For those using a Mac, iMovie is a free editing software you can use to perfect your videos.
  • For those using a PC, OpenShot is a free and straightforward editing software found at openshot.org/

Regardless of the editing program you select, run multiple tests determining which features and tools work best for your needs.

10 – Promote Your Video

Video promotion on multiple social media platforms

If your video is a department status report for stakeholders, promoting it is as simple as emailing a link to concerned parties. If it is part of a virtual event, the event organizers will take care of the promotion footwork. However, when promoting videos on your own platform, use these suggestions:

Social Media – Make sure your videos are or can be formatted and resized for most major social media platforms.

Know Your Audience – Upload your videos to channels and platforms your audience uses. Don’t invest your time and resources with platforms your audience doesn’t use.

Video SEO – By writing concise descriptions, using well-searched keywords, and properly tagging your videos, you can significantly increase your videos’ number of views.

Fresh Content – By regularly publishing new content, you are signaling that your channel is active and well-curated. Upload new content weekly, biweekly, even monthly, just make certain that the flow of fresh content is consistent.

Audience Interaction – Let your audience give you feedback. Respond to viewer comments, answer their questions, and thank them for taking the time to watch your videos.

Note: Increasing video viewership is a dynamic collection of strategies intended to reach and appeal to your audience and those who can relate to your purpose.

How to Make Better Quality Videos

In this article, you discovered video recording tips to help you organize, rehearse, produce, and promote better quality videos of yourself.

Increasing your videos’ content quality will lead to better presentations, more satisfied viewers, and significant increases in video views and / or follower engagement.

Producing low-quality videos can hurt your brand and cause you to lose credibility, followers, and opportunities.

Sources:
nyu.edu/employees/resources-and-services/media-and-communications/video-marketing-and-communications/tips-for-recording-yourself-on-video.html
communications.news.columbia.edu/content/tips-recording-video-home
niu.edu/keepteaching/guides/self-recorded-video-tips.shtml
answers.syr.edu/display/whit/Best+Practices+for+Recording+Yourself+on+Video

See https://webcastingandvirtualevents.com/10-tips-for-video-recording-yourself/ for the first version of this content.

Activities and Icebreaker Questions for Virtual Meetings

During the virtual meetings, participants are often affected by anxiety and awkward feelings. As a result, your productivity and communication also get interfered with. But if you know how to make a suitable environment for attendees so that it can help them in communications, it will result in significant value to the virtual meetings.

Webcastingandvirtualevents.com created a resource by gathering suitable icebreaker questions and activities to help speakers and hosts effectively engage with attendees to generate meaningful virtual event results.

What is an Icebreaker?

In simple words, an icebreaker is a topic during the conversation that relaxes the people so that they can easily talk to each other. For example, you can ask people a question, “What superpower do you want to get for a day?” This will be an icebreaker, and people will share their opinions freely.

Icebreakers work best in interactive conversations

Some icebreakers that are fun to start a virtual meeting:

You can start your virtual meeting with fun so that participants get relaxed with each other. You can ease the participants of the virtual meetings with the following icebreakers.

Showtime:

Just before your meeting starts, ask the participants to come up with a quick presentation that must be fun to watch and present. These sorts of presentations can be any of the following things:

  • Play an instrument
  • Read a favorite quote
  • Tell a funny joke
  • Sing a song
  • Tell a short story

Before the meeting officially begins, each participant has to present something. As a result, everyone will have a chance to be in the limelight, which will break the ice as well. 

What am I doing here?

The icebreaker is used before the meeting so that everyone gets familiar with each other on a professional level. In this icebreaker, every participant has a maximum of 1 minute. This is what included in this icebreaker:

  • Introduction about who they are and what they do
  • How much time they have spent in this field
  • What they can contribute to the community
  • Tell one story where they had great success

As mentioned before, this exercise is not for silly and illogical things. It is just to break the ice between the participants so that they can freely make conversations with each other.

My (Blank) Is A Rock Star!

This is the icebreaker in which you have to talk about that one person or anything who inspires you, and you have one minute to explain. It could be anything or person who makes you do things or motivates you. Such as:

  • Your sibling
  • Your husband or wife
  • Your child
  • Your pet
  • A parent
  • A friend from school

In this icebreaker, you give more glimpses of your personal side by telling how you relate to other people.

Honor a Colleague or Mentor:

In this icebreaker, you are going to see one of these sides of a person, whether it is more serious, a bit fun, or completely imaginative.

Some questions that are good icebreakers for virtual meetings:

If you want to complement your remote team, you can use icebreaker questions. After starting the video meeting, you can give your remote team a chance to connect with each other personally through icebreaker questions.

Given below are some questions that will help your mates to better cope up with one another in a virtual environment.

Virtual setting icebreakers:

  • What do you prefer as a working environment, remote or office work?
  • What should be the working hours when working remotely?
  • What do you do in your break times?
  • In what outside activities do you prefer to participate?
  • What is your working preference, working late at night or early in the morning?
  • When working remotely, how do you deal with the distractions?
  • Do you have dedicated attire when doing remote work?
  • How do you start your day?
  • Do you exercise?
  • What does your remote office look like?

Funny icebreakers:

  • What is your favorite song when singing karaoke?
  • What should be the title of the movie if it is made on your life?
  • What should be your name as a professional wrestler?
  • Who is your childhood crush?
  • If you have a chance, who would you leave stranded alone on an island?
  • What is your favorite food?
  • What is the food you like the least?
  • What would be the thing or specialty that could make you famous?
  • Which remake of the movie do you want to be in as a star?
Icebreakers come in many forms like anecdotes or short stories

Work-related icebreakers:

  • Your first job was?
  • What was the most unusual job you have done?
  • For lunch, what is your favorite meal?
  • Do you have a favorite work holiday?
  • What is your preferred working environment, office or remote?
  • What would you want to be as a child?
  • How much did you earn with your first pay?
  • Do you have any work holidays in your mind that should be added in the working calendar?
  • Do you have such a performance that gives you recognition for your work?
  • Are you enjoying the work you do at your job?

Random icebreakers:

  • What possession earned you the most prizes?
  • If you are allowed to keep only one application in your phone, what would it be?
  • What name do you give to your boat if you have a chance to sail for six months?
  • What does your dream home look like?
  • What is your dream job?
  • Would you swap yourself with your favorite cartoon character or hero/heroine?
  • What is your favorite tv show or movie?
  • Do you want to be included in any national monument?

Virtual icebreakers and team building activities:

You have learned so many icebreaker techniques and activities in this article that can help you start natural conversations during your virtual meetings. With icebreaker questions, the virtual meetings will have more value and significance.

When you add ice breaker questions and activities in your virtual meetings, the participants will have better communications and engagements with each other, which results in a significant increase in production.

When you assume that your virtual mates are just like a live audience, it creates a lot of risks. You might start to face social disconnection and anxiety with your audience when you need their interaction the most.